About BC Strategy: MBB DNA and Excellence

BC Strategy offers bespoke strategy consulting services to clients ranging from ASX20 listed enterprises and private equity portfolio companies to mid-size firms and high-growth start-ups. The firm operates with a uniquely flexible engagement model, tailoring team composition, consulting expertise levels, and engagement styles to meet each client’s specific needs and constraints.

Founded in 2013 by a group of former MBB consultants, BC Strategy was built on a fundamental belief: clients deserve the caliber of insight, analytical rigor, and execution that define the world’s most elite consultancies - but with greater flexibility, personalization, and at better value. Through its tailored approach and strong strategy expertise across a multitude of sectors, BC Strategy quickly attracted top-tier clients while recruiting exceptional talent with exclusively MBB backgrounds, ensuring the firm’s DNA of big-firm excellence remained at its boutique core.

As generative AI began reshaping industries worldwide, BC Strategy`s forward-thinking leadership recognized the transformative opportunity early. Rather than waiting on the sidelines, they proactively tested and assessed emerging technologies that could augment their trademark analytical rigor while maintaining the human insight that clients valued most. This strategic foresight laid the foundation for a partnership that would elevate their project delivery to an entirely new level.

Partnership with Perceptis

Alex Kowatsch, BC Strategy’s visionary Managing Principal, spearheaded the firm’s strategic partnership with Perceptis. Together, they deployed Perceptis’s most sophisticated AI models - a complex orchestration combining Computer Vision, Machine Learning, LLMs and premier datasets of elite consulting frameworks and slides. These models were specifically adapted to BC Strategy’s unique no-nonsense house style, methodological approach, and quality standards. Perceptis always creates a suite of custom models for each partner, and the quality of outputs is directly proportional to the richness of historical data and methodologies the partner contributes into the models. For BC Strategy this resulted in a state-of-the-art AI system capable of generating sophisticated consulting storylines and presentations populated with relevant market data and research - much faster than it used to take - allowing the firm’s consultants to focus even more on co-created insight and empathetic client service.

The Impact

Today, BC Strategy and Perceptis continue expanding their partnership and pushing it beyond the horizons of what’s possible, exploring and deploying new AI capabilities that automate and augment the tedious and manual workflows in strategy consulting. This transformation allows BC Strategy consultants to focus on what truly matters to their clients - thought leadership, co-creation of strategy, being the on-the-ground change agent, and being a trusted advisor - while never losing sight of the analytical evidence that underpins this. Perceptis’s goal in this evolving relationship is to help BC Strategy leave the data-wrangling, chapter-synchronising, box-aligning, icon-pasting low-value work to the AI.

The result is a new paradigm: MBB experience and training, augmented by cutting-edge AI, intertwined seamlessly to deliver the best of both worlds to clients.