About Aamidor Consulting

Aamidor Consulting was founded by Joe Aamidor, an established voice in the smart buildings industry. Joe served as Director of Product at Lucid Design Group, and before that held product management responsibilities at Johnson Controls.

That trajectory, sales engineering, consulting, product management, and now independent advisory, is what gives the firm its distinctive lens. Joe does not advise the smart buildings market from the outside. He has built products in it, sold into it, and consulted across it, and that practitioner depth shows up in every engagement.

The firm provides product strategy, market analysis, and commercial diligence to vendors, investors, and building operators, and is recognized across the industry as the specialist to call when the question is technical and the buyer is sophisticated. Joe is also a frequent industry speaker and a published voice in industry periodicals, with a newsletter audience of more than 3,000 subscribers.

Partnership with Perceptis

Joe was one of the first consultants to use Perceptis. The collaboration began with a clear, shared vision. In a specialist practice, every proposal carries weight, and every hour spent producing one is an hour not spent on client work.

The first Perceptis proposal Joe requested set the tone for what would follow. The output was not "good but you have to rewrite everything." It was structured, aligned, and used the terminology Joe could keep. From that first iteration, it was clear the platform would produce work he could fine-tune and send, not work he would have to rebuild.

What has sustained the partnership is its iterative rhythm. Joe and the Perceptis team meet every couple of weeks to discuss the product and the smart buildings market, and those conversations keep the Perceptis team grounded in how deliverables need to look for an audience as expert as Joe's.

Impact

The proposals Joe builds with Perceptis are visually composed and content rich in equal measure, built to meet the standards of a sophisticated audience. Every deck is structured to communicate clearly what Joe wants his clients to understand, with the visual layer reinforcing the argument rather than decorating it. The language matches how technical buyers in smart buildings talk about the market, and the substance is presented in a way that earns the reader's trust on first read.

Once a deck is in a client's hands, it gets put to work. It is placed in front of CTOs and leadership teams who need to sign off on a direction, sent ahead of board reviews, and used as the starting point for internal conversations Joe is not part of. The document becomes the client's own working reference, traveling into rooms where Joe is not present and making his case on his behalf.

What Joe sends also reflects what he actually wants to convey. Each deck carries his vision, his framing, and the perspective he has built over a career in the industry, which gives him the confidence to send work that fully represents him.

Internally, the way Joe works has shifted too. The notes he captures during client conversations now move into structured, client-ready outputs without the heavy drafting and proofreading cycle they used to require. For a solo practice, that is less about productivity and more about capacity. Proposal work fits more comfortably alongside everything else Joe is doing, which gives him more room to focus on client engagements.

Beyond efficiency, the proposal has become a stronger way for Joe to tell his story. Each deck communicates his practice, his experience, and how he approaches the client's question, in a structured form that gives prospects a clear picture of who Joe is and the depth of expertise he brings.